Nowadays, anyone can become a social media influencer. Of course, it’s not going to happen overnight, but if you put in the time and effort to publish the kind of content your audience wants, you can quickly become an influencer in your niche. Here are the 5 steps to becoming a trusted social media influencer in any niche:
Choose a niche
You need to select a niche you’re an expert in or at least have an interest in. People need to see you as an influencer as an expert in your niche to be seen as an influencer. Yes, you may know many things, but if you truly want to succeed as an influencer, you need to choose your favorite niche.
Choose your social media platforms
There are plenty of social media sites nowadays. Your customers will not be on all these channels, so choose only 3 or 4 to focus on (to begin with, one site is good enough). If most of your audience is on Facebook, you need to be on Facebook. If they’re mostly on Reddit, then go sign up on Reddit.
Create a content strategy
Plotting what content to publish on specific days helps you streamline your process. You can use social media automation tools to upload your content in advance and set a date when you want to publish those. You can, of course, post-time-sensitive content anytime you want, but having the bulk of your posts ready for publishing is a great time-saver. Don’t forget only to post valuable content that your audience will find helpful.
Engage with your followers
It’s not a set-and-forget strategy, even if you use automation tools to publish your content. You’d still need to reply to any queries your followers may ask you. Don’t craft one-word responses. Instead, try to engage with them by writing thoughtful answers, so they know you care about them and aren’t some robot programmed to answer yes or no.
Promote and share your content
Be proactive in sharing your content wherever relevant. Don’t be shy in asking your followers to share your posts. Sometimes, people need to be told what to do, but if you provide plenty of value, they’ll be happy to share your work even if you don’t ask them to do it.
